Boosting Conversions and Personalization with Dynamatic
Complete overhaul of a subscription management platform to improve usability, streamline workflows, and enhance overall user experience. The goal was to create a more intuitive and efficient platform for both administrators and end-users.
2023 - Present
2022
Shopify
$1.578 billion (2024)
Problem
E-commerce businesses struggle with increasing their average order value (AOV) and conversion rates while maintaining a personalized user experience. Most solutions lack the flexibility to adapt to different audience segments or provide the granular control needed for tailored experiences. This gap leads to missed revenue opportunities and lower customer retention.
Define
Our mission was to develop a solution that empowers e-commerce businesses with unparalleled personalization and conversion-driving features. The goal was to enhance the shopping experience through audience-specific widgets, upsells, and optimized workflows, all while ensuring scalability and ease of use.
Key Objectives:
Improve AOV and conversion rates through personalized upsells and cross-sells.
Enable businesses to customize every stage of the buyer’s journey.
Integrate advanced features like A/B testing, auto free gifts, and tiered discounts to maximize engagement.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Ideation
We brainstormed with merchants and conducted competitor research to identify pain points and desired features. Through collaborative ideation sessions, we focused on creating an all-in-one solution with:
Personalized audience-driven widgets to segment customers effectively.
Advanced tools like BOGO, post-purchase upsells, and timers to enhance urgency and engagement.
Seamless integration of subscription swaps and rebuy offers to improve lifetime value
Process
Research & Analysis:
Conducted interviews with merchants to understand their pain points and wishlist features.
Analyzed competitors’ offerings and user reviews to identify market gaps.
Defined user personas to guide the design and development process.
Wireframing and Prototyping:
Created low-fidelity wireframes to outline key features like slide carts, widgets, and checkout blocks.
Developed high-fidelity prototypes and conducted usability testing to refine the user interface.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Design
Wireframes & Prototypes: Developed interactive prototypes to showcase features like slide carts, checkout blocks, and customizable widgets.
User Interface: Designed a clean and intuitive interface to ensure merchants could easily configure their store.
Personalization Engine: Created a modular system where merchants could connect audience segments to specific widgets, enabling true customization.
Feature Highlights:
Slide Cart: Power a customizable cart with upsells, tiered discounts, and subscription swaps.
Widgets Library: Over 50 widgets, including timers, banners, free gifts, and pop-ups.
A/B Testing: Allow merchants to test different strategies and optimize their store for maximum impact.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Outcome
Merchants reported a 20-30% increase in AOV within three months of implementation.
Conversion rates improved by leveraging personalized upsells and cross-sells.
The modular design allowed businesses of all sizes to scale and adapt the app to their needs.
Conclusion
The success of [App Name] demonstrates the power of personalization in driving conversions and increasing average order value. By putting user needs at the center of the design process, we created a versatile, user-friendly platform that adapts to any e-commerce store's needs. Merchants now have the tools to offer tailored shopping experiences, boosting customer satisfaction and loyalty. With a focus on scalability and continuous improvement, Dynamatic is poised to redefine how e-commerce businesses interact with their customers.